Reputation online is a very one-dimensional thing. Its determined by algorithms looking at what you do in social sites, and a huge importance was tagged to earner a good score. People began gaming Klout when it was launched, then they became very angry when their score changed with an algorithm update.
I’ve just implemented TrustCloud on my site to show I’m considered trustworthy online - but how does my offline behaviour impact my score? It doesn’t - but that doesn’t stop me having a pretty badge on here (it’s right at the bottom of the page).
Their algorithm is supposed to calculate on a variety of factors including reviews you post online and their usefulness to others. This sounds like a different type of calculation, so it will be interesting to see where this ultimately leads to.
Their website states that their scores are ranged between 1-100 (with 100 being most trustworthy). Today I’m carrying a score of 312 which means you can lend me large sums of cash and I’ll pay you back - honest.
Image reproduced from http://trustcloud.com/